The franchisor has demonstrated that it is “a company whose time has come”. It is VERY well positioned to become THE dominant commercial force in sports nutrition, weight loss, and all around general fitness. It has a game plan for the future, and THE GOOD NEWS is that this company is willing to share its future with its franchisees. And, the company is “on its way up”, so it is a great time to study it. Entrepreneur Magazine, 2006 Edition has ranked the company as the 15th Top New Franchise!